Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture, everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.
As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started...
Describes the life and career of of Levi Strauss, a Bavarian Jew who immigrated to the United States in 1847 and became a very successful businessman and philanthropist after inventing blue jeans.
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